Building A Cannabis Brand For The People
When you think of the Bay Area, you should always think Backpack Boyz cannabis.
They have a ‘mob-like’ influence on Bay area cannabis culture due to their high-profile buds, quality flower, and community support. Building a brand that is supported by the people is the secret hack to longevity in 2020 and beyond. With more brands now, more than ever, customer loyalty is what separates good and great.
Not many have built a brand for the people in the way like Backpack Boyz. Having stayed true to their grassroots nature, Backpack Boyz remains as one of the top cannabis brands across the United States.
The Backpack Boyz “Gotti”, a cross between the classic Gelato #41 and Billy Kimber OG, is a puffy bright green bud flush with trichomes that has a strong citrus dominated nose. The Backpack Boyz are expert cultivators and that means that each of their signature buds are top shelf.
Quality and consistency is how you build brand loyalty and that is exactly why Backpack Boyz has stood the test of time being able to adapt to new laws and regulations cannabis becomes legalized throughout the United States. The core team is passionate about their craft and it shows the in the care that they provide to each new strain.
Gotti is the perfect night-time smoke that will relax your muscles as you unwind after a long day.
Some of their other signature strains like Black Cherry Gelato, Italian Ice, and Number 33 aka. “Scottie Pippen” are staple strains that every cannabis connoisseur should experience.
It’s no surprise that Backpack Boyz continues to release new strains because of their passionate team who has been dedicated over the last decade.
If you are thinking about creating a brand, make sure that you have your people in mind. By prioritizing your people you will create longevity for yourself and your brand. You can never underestimate loyalty and if you are consistent in your delivery then your customers will always have your back in the good times and bad, no matter what.
