Cannabis Legend Adam ILL Shares 3 Ways To Adapt and Pivot to Change & Opportunity

As states legalize and decriminalize cannabis, more eyes are turning to the industry as a profitable career path. The green rush of corporations looking to turn a profit and take advantage of the market comes at the cost of the culture that ignited that rush.

The economic viability of the industry leads many to ask themselves ‘how can I make it in the cannabis industry’.

In addition, new innovations and legislative instability force cannabis founders to stay on their toes and be ready for anything.

Industry veterans like Adam ILL have had to adapt to the chaos of COVID-19 which caused a wave of new regulation and increased demand as cannabis was deemed an “essential” business.

In this article I will share ways that you can adapt and pivot to change.

As a member of Leave Normal Behind, the modern day renaissance movement, I am frequently speaking with individuals like Adam who are talented in what they do and share purpose-driven values of helping others and making the world a better place.

Adam ILL is as accomplished as anyone in the cannabis space. As both an educator and entrepreneur, Adam hosts various events like the High Times Cannabis Cups and The Secret Sesh. He’s curated his very own strain, launched a electronic rig collaboration with Focus V vaporizers, and is most notable for his ongoing podcast called “The Potcast” and weekly instagram lives on Top Tree, a leading cannabis media company.

One of the keys to Adam’s success is his ability to go with the flow and make good decisions on the spot.

• Due to Covid-19, Adam lost the majority of income and he started streaming and creating new products like ILLcohol — a a gallon sized 99% isopropyl alcohol to help cannabis lovers everywhere keep their glass, bongs, and pipes clean.

This was a clever pivot and allowed Adam to shift and offer a new product while the industry was shifting.

With needs for sanitary smoking accessories at an all time high, ILLcohol is quality 99% isopropyl alcohol that cleans and disinfects your glass products and gets rid of even the most stubborn resin stains. Each gallon comes with 1 complimentary pound of salt for scrubbing purposes!

Whether you’re a casual smoker or an everyday dabber, you’re going to need a trustworthy isopropyl alcohol.

As the founder of any business, you must know that adapting to change will always be a constant.

Adam was able to capitalize on the fact that disinfects and sanitization grew at a rapid pace due to the pandemic. Instead of being destroyed by his circumstances, Adam pivoted to move with the current and develop a new product that timed perfectly with the market.

It is worthwhile to build your resiliency and innovative mind in order to move with the ebbs and flow of life in a positive and productive way despite the circumstances that arise.

In order to create new products be authentic and real. Stay true to yourself and be organic and let ideas come to use. Use all your skills to your advantage. Add culture and lifestyle to it to give a community feel.

Here are some ways that you can adapt and pivot to change regardless of the industry that you are in.

3 Ways To Adapt and Pivot:

1. Use adversity to your advantage

There’s a quote that says, “The gems of life are made under pressure.” This means that through pressure we create value. Oftentimes through chaos we develop our best ideas. Embrace adversity and look at it as an opportunity to grow. Doing this will keep you focused and motivated instead of weary and intimidated.

2. Understand the need of your customer, then find out how to get them that product.

Put yourself in your customers shoes. Observe the circumstance that you are in. Is there a way you can look at things differently? Is there an opportunity right underneath your nose that you are missing? Determine what your customer needs and then oversee the back-end process of design, manufacturing, and fulfillment in order to deliver the product to the them. Putting yourself in your customers shoes will give you the best insight into their wants and needs.

3. Adjust and adapt, be relevant and keeping relationships open with people.

One of the best ways to get through troubling times is to rely on the support network that you’ve built. This support network can give you capital, collaboration, and even just advice. Tapping in with someone who can give you new insights can help you look at your reality in a new way that benefits you. Someone in your network may give you access to something new or provide an asset to you that you can use to your advantage. Be someone that provides value to others regularly so that in moments of need you have people to help you with intellectual, financial, and social capital.

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Implement this framework right away and you will experience less friction during innovation as you adapt and pivot to change.